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A Handbook of Marketing Mathematics explains twenty areas in marketing. The first area is marketing cost. This looks at accounting in marketing, budgeting, costs and credit sales. The second area
looks at consumer behavior. This includes customer satisfaction and consumer attitude. The third section looks at marketing ratios which include marketing activity ratios, marketing leverage, market liquidity ratio, market profitability, and productivity ratios. The fourth area, market attractiveness, looks at market potential and market forecast. The fifth part, market strategy, looks at marketing research and target marketing. The sixth part looks at the 4Ps: product, pricing, promotion, place. Marketing math examples illustrate each area.
About the Author:
Dr. Rowland Chidomere is an Associate Professor of Marketing at Winston-Salem State University in
Winston-Salem, North Carolina. He holds a Ph.D. from the University of Oklahoma and an MBA and
BBA from the University of Central Oklahoma. Dr. Chidomere has taught several marketing subjects
including the Principles of marketing, Marketing management, Salesmanship, Retailing, Marketing
research, and International marketing courses since 1984. He won Teaching Excellence Awards in 1987
and 1999 at Winston-Salem State University. Dr. Chidomere’s research and publications have focused primarily on marketing management and marketing education with articles published in the Journal of
Marketing Education, Journal of Advanced Management, and Ideas in Marketing.
His presentations are published in the Atlantic Marketing Proceeding and SAM International Management Proceeding. Dr. Chidomere has been involved in several professional development projects, including Distance Learning, Internet marketing, and ways to utilize technology such as Microsoft Excel to create mathematical functions and models to use in marketing. He is a frequent contributor and reviewer for marketing and management journals and proceedings. His marketing knowledge
is vast, and he has taught and researched in different areas of marketing in the past nineteen years.$23.53
The brain gets fed first! That is the important idea for the book, The Hungry Brain’s Nutrition
Cognition Connection that relates to: mood, mind, memory and behavior. After several
years of teaching children with attention deficit disorder (ADD and ADHD), learning
disabilities, and severe behavior problems Dr. Augustine decided to look to the brain and to
The theme throughout the book is biochemical individuality and feeding the very hungry
brain. Many students and adults suffer from malnutrition of the brain and other specific
biochemical disorders such as pyrrole disorder and metal metabolism disorder.
Making “smart” choices for the hungry brain is front and center of this cutting edge book.
As the educational community faces the challenges of childhood obesity and food allergies,
people are eager to learn how to guide their students and their own children in the care of
the body and especially feeding their brains. Dr. Augustine provides a simplification of the
food groups: animal foods; plant food and junk foods. She tells why breakfast is still the
most important meal of the day and even more so if a child has problems with learning or
behavior. Highlighted as well is the importance of daily movement, producing nerve growth
factor (NGF). Exercise is a family affair! Additionally, there are brain joggers for parents and
teachers as practical strategies for teaching nutrition as part and parcel of a lifelong learning
strategy and healthful daily habits.
Teachers will appreciate the mini lessons for easy integration into their curricula.
About the Author
“Dr. Susan Augustine has been in the field of education her entire adult life, teaching across
the spectrum of pre-kindergarten through graduate students. Establishing her career as a
special education teacher she soon realized how nutrition and biochemistry are involved
in processes of mood, mind, memory and behavior. Working with children and adults
with depression, learning disorders, attention deficit disorder, anxiety, and other health
impairments she turned her attention to the brain and specifically what we feed our brains.
Dr. Augustine conveys a nutrition and health perspective into all of her work in life and has
done so in the United States and in Singapore.
The author of: Attention Deficit Disorders; What We Know, What it Means, and What We
Can Do, The Hungry Brain’s Nutrition/Cognition Connection; Tools for the Cooperative
Classroom, and Thinking About Nutrition the New Nutrition Education. Dr. Augustine’s
classes have assisted people in moving toward a more healthful way of thinking and living.
Bringing the viewpoint of mental and physical health, Susan is also a nutrition counselor,
public speaker, trainer of teachers, and has appeared as the nutrition expert on television
programs in Chicago: Health Town and cable televisions, Food for Life.”$11.96–$27.59