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A Handbook of Marketing Mathematics explains twenty areas in marketing. The first area is marketing cost. This looks at accounting in marketing, budgeting, costs and credit sales. The second area
looks at consumer behavior. This includes customer satisfaction and consumer attitude. The third section looks at marketing ratios which include marketing activity ratios, marketing leverage, market liquidity ratio, market profitability, and productivity ratios. The fourth area, market attractiveness, looks at market potential and market forecast. The fifth part, market strategy, looks at marketing research and target marketing. The sixth part looks at the 4Ps: product, pricing, promotion, place. Marketing math examples illustrate each area.
About the Author:
Dr. Rowland Chidomere is an Associate Professor of Marketing at Winston-Salem State University in
Winston-Salem, North Carolina. He holds a Ph.D. from the University of Oklahoma and an MBA and
BBA from the University of Central Oklahoma. Dr. Chidomere has taught several marketing subjects
including the Principles of marketing, Marketing management, Salesmanship, Retailing, Marketing
research, and International marketing courses since 1984. He won Teaching Excellence Awards in 1987
and 1999 at Winston-Salem State University. Dr. Chidomere’s research and publications have focused primarily on marketing management and marketing education with articles published in the Journal of
Marketing Education, Journal of Advanced Management, and Ideas in Marketing.
His presentations are published in the Atlantic Marketing Proceeding and SAM International Management Proceeding. Dr. Chidomere has been involved in several professional development projects, including Distance Learning, Internet marketing, and ways to utilize technology such as Microsoft Excel to create mathematical functions and models to use in marketing. He is a frequent contributor and reviewer for marketing and management journals and proceedings. His marketing knowledge
is vast, and he has taught and researched in different areas of marketing in the past nineteen years.$23.53
“An incredible creative work! If you believe that learning finance has to be dry and boring, this book will change your mind with its creative spin on key concepts.”
Aswath Damodaran, Professor of Finance at the Stern School of
Business at New York University
“The author wrote an innovative workbook on financial management combining deep financial knowledge with an entertaining method of training”
Prof. Dr. Dr. Dietmar Ernst, CFM
“Very creative, and the puzzles are a fun way to learn or reinforce accounting and finance terms and topics!”
Jeff Thomson, CMA, CAE, Presisent and CEO IMA®
BusiWord includes major 350 business terms, concepts, models, and formulas in the accounting, finance, investment, management, economics, and marketing fields. The purpose of this book is to learn or assess your information while you are enjoying solving crossword puzzles. It is a fruitful use of time! A book in your bag everywhere! It can be on the road, at the airport, in the office, or at home. It can be solved in private, with your colleague, or within a group.$10.00
This book gives insight into the how you and your orginization can reap great rewards by helping others. We all enjoy giving for a good reason and there is a certain sense of pride felt when one can see the results. But the greatest rewards or from profits for you the individual and or your group. Find a way to make a profit while showing love for others, especially in their time of need.$9.99
In business, failure should not be an option.
The gap between the Boomers, the Generation X, and the Millennials is widening every day. Essential top spots for qualified candidates are becoming scarce. Every time a young professional on the succession plan quits, it would take years to replace them. And those who are at the older end of the scale may not have years to complete the plan. So, when a company fails to prepare a proper succession plan, then it might die a slow and silent death.
That’s why Vicki Shultz is here to help with her practical book on how to stop your best new talents from walking away. With her pragmatic approach to success, this book is a handy guide toward one’s goals.$9.99–$23.99
Pursuing the college process should reflect the process of buying a home where buyers are savvy to the interests of sellers. But that’s not often the case with parents navigating the college process. Rather, they typically remain uninformed and vulnerable to the college interests. Colleges know this about parents and will exploit their weaknesses costing them thousands of college dollars.
Dissecting the Big Business of College reveals the business model of the college and brings it to the forefront of your attention. While this book exposes colleges interests, it more so exposes parent’s weak tendencies. This book teaches parents the college perspective and how they get what they want from you—money. We give you our Top 10 Strategies that’s proven for saving thousands on college costs. You will advance from position of weakness to position of strength in dealing with colleges. Winning the college game requires understanding the college perspective. We deliver that to you right here!
Hans J. Hanson is a national college advisor, having spent over fifteen years helping students win admissions, athletes play college sports, and parents save thousands on college costs. He is the Founder of CollegeLogic, a college advising service to students, athletes, and parents providing guidance and direction for getting college right in a complicated environment. He is the Founder of GetCollegeRight.com, an online platform for winning admissions, earning scholarships, being recruited, and saving college costs. Hans is an accomplished speaker, author, and expert advisor having worked with hundreds of college-bound families and spoken in front of over 20,000 people. Hans is proud to wake up every morning to the awesome responsibility of helping young people achieve their goals for college and life thereafter.$12.99
You are being evaluated on factors that go beyond your technical abilities, personality or past performance. To get through certain doors, you need to know how to communicate and perform confidently in any situation.
Barbara B. Bergstrom, a recognized authority on executive presence and international protocol, knows how to succeed. Every week, business executives throughout the country read her syndicated column, “Executive Etiquette,” to gain advantages over their competitors. Now you can also benefit from her insider knowledge.
Get ready to discover:
- Why doors only open for some people
- How to determine the right thing to say
- Leadership-building techniques
- The power of professional packaging
- And most importantly – how to acquire the right keys
You choose your behavior so you determine the consequences. Make a conscious decision to join the successful people who are unlocking doors. It’s as simple as knowing how to stand out from the competition and do the right things.$15.99
Jay Noland is known as the “Multi-Million Dollar Creator” in the MLM Industry. Starting in the industry 20 years ago, he's built sales organizations of approximately 500,000 distributors and millions of customers globally in over 50 countries. Jay has a very diverse background ranging from Professional Baseball, Mortgage Banking and Brokering, and Real Estate investing. His passion however is in developing strong people, and the MLM Industry allows him to do just that.
Currently, Jay travels the world focusing on his passion of mentoring, speaking, and training those who want maximum results in the fastest time possible.
Jay's leadership skills have been proven time and time again in many successful companies that he has developed.
Jay can be followed at:
Introducing a Legend in our Industry, Mr. Jay Noland. He began his career in Network Marketing in 1995. He’s built multiple massive sales organizations that span in several different countries. Mr. Noland is known throughout the industry as a Master Trainer. He has helped thousands of people reach their highest heights in personal development.
He is also known across the globe for his gift in motivational speaking. Mr. Noland has spoken at massive events in front of people from all walks of life. He has impacted the masses in such a highly positive manner. Personal Growth Training is a great passion of Mr. Noland and he considers it’s an honor and a privilege.
Mr. Noland spent several years in the Mortgage Banking and Brokerage arena as well, managing and developing a multi-million dollar team. He is well versed in the world of business. He has generated and produced several millions of dollars in major business ventures.
His Leadership skills have been proven time and time again in many successful companies that he has been a part of. Mr. Noland understands and embraces the concept of what a true leader is. He has illustrated his ability to get in the trenches with the people, producing results at times that reach further than most ever dreamed.
Mr. Noland has taken a strong position in life by standing for truth and integrity without wavering. His passion is in the relationships he builds with people. Once you get an opportunity to spend personal time with him, you will be impacted in a positive way.$6.99–$15.95
The Brainwashing of The American Investor – Revised Edition is the updated, hands-on, practical investing manual that challenges the prevailing wisdom to put your trust blindly in Wall Street. Author Steve Selengut has spent over forty years in the financial services industry developing his tied-and-true Working Capital Model. Selengut tells you why you need to think outside the Wall Street box and proceeds to outline a practical, realistic and safe strategy for long-term, profitable investing.
About the Author:
Steven R. Selengut, MBA, RIA, has been in the financial services for more than forty years. He started investing while employed in a life insurer’s pension investment department. At age 25, he gained responsibility for a modest trust portfolio and began his trading career using the working capital model outlined in this book.
Selengut’s twelve-year adventure in financial services produced an appreciation for the Wall Street environment that helped him fine tune his unique investment strategy. The program’s success propelled him into early retirement at age 33 and a new career as a private portfolio manager. He developed a unique cost-based approach, with individually managed portfolios, low annual fees, and commissions to an uninterested third party. He has built a loyal following of dedicated clients, many of whom have been with him since the beginning. More information about his investment management business can be found at www.sancoservices.com or by calling 800.245.0494.
Selengut, a native New Jerseyan, lives near Charleston, South Carolina, with his wife and best friend of fifty years, Sandra. They have grown children and two growing grandchildren.$2.99–$37.60
In 1974 Chuck Salisbury left his Real Estate Career in Springfield, Illinois and headed for a job with a Municipal Bond firm in Beverly Hills located at 8665 Wilshire Blvd. The small firm was called Stern-Brenner and Co. and little did he know that he had found a home where he could learn the Securities Business from the security and tax-free benefits offered by Municipal Bonds. In 74 most of the bonds were bought by institutions and banks but with the tax rate among the highest in History he decided that he needed to educate wealthy people and their CPA’s of the benefits of Muni’s. Getting off to a fast start on the phone he used his imagination to create a Municipal Bond seminar to attract wealthy people and Tax Preparers including local CPA’s. He supposed that the reason more wealthy people didn’t buy Muni’s to lower their taxes was because most didn’t know anything about them. Chuck was right and for the next 4 years he was busy doing seminars from San Jose to San Diego and built a substantial clientele of wealthy investors. He not only sold bonds but, with some of his wealthier clients, actually underwrote some smaller Special Assessment Bonds called 1911 Bonds.
As a creative person who likes to think ” out of the box” he searched for bonds that had defaulted to see if there was a opportunity for greater profit as well as Tax-Free income. His biggest find was the Ontario Motor Speedway bonds which, as revenue bonds, couldn’t make the timely payment required. But Chuck read the original offering and found that the bond security was the property upon which the Speedway was built. As Commercial Property, next to the 10 Freeway, he concluded that the property was very valuable and confirmed that with a call to a local Real Estate broker. So Chuck called his wealthy Clients and encouraged them to buy the defaulted bonds at 25% of face value and then foreclose. That begin a 22 year career as a fixed income specialist with imagination. His clients were Hollywood elites, Sports Stars and his favorite, WWII Hero Jimmy Doolittle. Chuck loved to visit him in his sparse Santa Monica office. Chuck has many stories that now form a foundation for more investment books. Stay tuned.$11.15