A HANDBOOK of MARKETING MATHEMATICS

A Handbook of Marketing Mathematics explains twenty areas in marketing. The first area is marketing cost. This looks at accounting in marketing, budgeting, costs and credit sales. The second area
looks at consumer behavior. This includes customer satisfaction and consumer attitude. The third section looks at marketing ratios which include marketing activity ratios, marketing leverage, market liquidity ratio, market profitability, and productivity ratios. The fourth area, market attractiveness, looks at market potential and market forecast. The fifth part, market strategy, looks at marketing research and target marketing. The sixth part looks at the 4Ps: product, pricing, promotion, place. Marketing math examples illustrate each area.

About the Author:

Dr. Rowland Chidomere is an Associate Professor of Marketing at Winston-Salem State University in
Winston-Salem, North Carolina. He holds a Ph.D. from the University of Oklahoma and an MBA and
BBA from the University of Central Oklahoma. Dr. Chidomere has taught several marketing subjects
including the Principles of marketing, Marketing management, Salesmanship, Retailing, Marketing
research, and International marketing courses since 1984. He won Teaching Excellence Awards in 1987
and 1999 at Winston-Salem State University. Dr. Chidomere’s research and publications have focused primarily on marketing management and marketing education with articles published in the Journal of
Marketing Education, Journal of Advanced Management, and Ideas in Marketing.

His presentations are published in the Atlantic Marketing Proceeding and SAM International Management Proceeding. Dr. Chidomere has been involved in several professional development projects, including Distance Learning, Internet marketing, and ways to utilize technology such as Microsoft Excel to create mathematical functions and models to use in marketing. He is a frequent contributor and reviewer for marketing and management journals and proceedings. His marketing knowledge
is vast, and he has taught and researched in different areas of marketing in the past nineteen years.